A home improvement store carries lawn mowers all year long in its stores in Florida, Georgia, and California, but its stores in northern states carry lawn mowers only during the spring and summer. Which dimension of market segmentation does this illustrate?
A) Geographic
B) Demographic
C) Psychographic
D) Lifestyle and Behavior
E) Socioeconomic
Question 2
Disney is a leader in the effort to promote sustainable tourism. For example, treats sold in Disney World and Disneyland parks are baked in eco-friendly bakeries that use Energy Star-rated equipment, skylights for natural illumination, and the bakeries recycle expired baked goods and grains into livestock feed.
Disney is looking to expand its sustainability efforts, particularly in the area of product design improvements. Which of the following would be an appropriate action to fulfill this plan?
A) Make Disney souvenir buttons from 30 recycled steel.
B) Reuse cooking oil to power railroad trains that circle the properties.
C) Donate a portion of Earth Day ticket sales to local conservation efforts in Florida and California.
D) Replace lighting fixtures with energy-efficient alternatives.
E) Wash buses and clean streets at parks and resorts with reclaimed water.
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