Which of the following is the most likely basis on which a market for boats can be segmented?
A) The end use of the product
B) The size of the product
C) The product's proximity to a retail outlet
D) Religion
E) The color of the product
Question 2
Successful product differentiation requires that:
A) the difference among products be real rather than merely perceived.
B) the marketers put most of their effort into developing an appropriate brand name.
C) a product is not only different from those of its competitors but is also better.
D) a product has a higher cost than those of its competitors.
The chromosomal basis of independent assortment.
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Walter Thompson saw his assets evaporate during the stock market collapse in 1929. Desperate for ...
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