Author Question: In creating the advertising platform for one of its products, Gems, Inc, will include important ... (Read 81 times)

Charlie · **on:** Jul 14, 2018

In creating the advertising platform for one of its products, Gems, Inc, will include important selling points such as:
A) features that competing products lack.
B) objectives pertaining to brand awareness.
C) an analysis of the advertising target.
D) objectives to improve consumer attitudes.
E) the appropriate media selections.

Question 2

The just-in-time inventory system focuses on minimizing
A) scheduling.
B) materials resource planning.
C) stock-out costs.
D) customer complaints.
E) storage and holding costs.