Author Question: An advertising platform is the A) basic issue or selling point that an advertiser wishes to include ... (Read 95 times)

asan beg

  • Hero Member
  • *****
  • Posts: 570
An advertising platform is the
 A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
  B) objective of the advertising campaign, stated in precise and measurable terms.
  C) form in which the basic issues of the campaign should be presented.
  D) broad objectives of the advertising campaign.
  E) consumer advertising research conducted.

Question 2

Scenario 9.1
 
  Use the following to answer the questions.
 
 
 
 
 
  Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that everything Harley should be made in America.
 
 
 
  Refer to Scenario 9.1. At what level of involvement in international marketing is Harley-Davidson with regard to its bikes?
 A) Full-scale
  B) Globalization
  C) Joint venture
  D) Direct ownership
  E) Exporting



isabelt_18

  • Sr. Member
  • ****
  • Posts: 342
Answer to Question 1

A

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Nitroglycerin is used to alleviate various heart-related conditions, and it is also the chief component of dynamite (but mixed in a solid clay base to stabilize it).

For a complete list of videos, visit our video library