Author Question: An advertising platform is the A) basic issue or selling point that an advertiser wishes to include ... (Read 99 times)

asan beg

  • Hero Member
  • *****
  • Posts: 570
An advertising platform is the
 A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
  B) objective of the advertising campaign, stated in precise and measurable terms.
  C) form in which the basic issues of the campaign should be presented.
  D) broad objectives of the advertising campaign.
  E) consumer advertising research conducted.

Question 2

Scenario 9.1
 
  Use the following to answer the questions.
 
 
 
 
 
  Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that everything Harley should be made in America.
 
 
 
  Refer to Scenario 9.1. At what level of involvement in international marketing is Harley-Davidson with regard to its bikes?
 A) Full-scale
  B) Globalization
  C) Joint venture
  D) Direct ownership
  E) Exporting



isabelt_18

  • Sr. Member
  • ****
  • Posts: 342
Answer to Question 1

A

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

For a complete list of videos, visit our video library