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Author Question: An advertiser wishes to compare readership scores for a particular ad against other ads in the same ... (Read 89 times)

clmills979

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on: Jun 28, 2018
An advertiser wishes to compare readership scores for a particular ad against other ads in the same issue of a
  magazine. A good way to do this would be to use:
 a. Nielsen's Digital Voice
  b. Starch Readership Reports
  c. comScore's Mobile Metrix
  d. Flurry
  e. There is no good way to do this

Question 2

____ is (are) a way of affecting consumers' attitudes without evoking much elaboration.
 a. Transitive ads
  b. Mystery ads
  c. Operant conditioning
  d. Modeling
  e. Classical conditioning


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wergv

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

E


clmills979

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

cam1229

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Reply 3 on: Yesterday
Wow, this really help

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