An advertiser wishes to compare readership scores for a ...

[clmills979]

An advertiser wishes to compare readership scores for a particular ad against other ads in the same issue of a
  magazine. A good way to do this would be to use:
 a. Nielsen's Digital Voice
  b. Starch Readership Reports
  c. comScore's Mobile Metrix
  d. Flurry
  e. There is no good way to do this

Question 2

____ is (are) a way of affecting consumers' attitudes without evoking much elaboration.
 a. Transitive ads
  b. Mystery ads
  c. Operant conditioning
  d. Modeling
  e. Classical conditioning

[wergv]

Answer to Question 1

b

Answer to Question 2

E

[clmills979]

Excellent

[AmberC1996]

Thanks for the timely response, appreciate it