The advertising platform consists of the basic issues and selling ...

[Chelseaamend]

The advertising platform consists of the basic issues and selling points that an advertiser wishes to include in the campaign.
 
 Indicate whether the statement is true or false

Question 2

Which of the following characteristics distinguish online media from traditional marketing?
 A) Experience, networking, and personal contact
  B) Social networking, personal contacts, control, and salesmanship
  C) Addressability, interactivity, accessibility, connectivity, and control
  D) Environment, responsiveness, customization, and affordability
  E) Dynamic responsiveness, control, friendliness, and attention-getting

[frre432]

Answer to Question 1

True

Answer to Question 2

C

[Chelseaamend]

Excellent

[helenmarkerine]

Thanks for the timely response, appreciate it