An advertising platform is the A) basic issue or selling point ...

[asan beg]

An advertising platform is the
 A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
  B) objective of the advertising campaign, stated in precise and measurable terms.
  C) form in which the basic issues of the campaign should be presented.
  D) broad objectives of the advertising campaign.
  E) consumer advertising research conducted.

Question 2

Scenario 9.1
 
  Use the following to answer the questions.
 
 
 
 
 
  Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that everything Harley should be made in America.
 
 
 
  Refer to Scenario 9.1. At what level of involvement in international marketing is Harley-Davidson with regard to its bikes?
 A) Full-scale
  B) Globalization
  C) Joint venture
  D) Direct ownership
  E) Exporting

[isabelt_18]

Answer to Question 1

A

Answer to Question 2

E