Author Question: An advertising platform is the A) basic issue or selling point that an advertiser wishes to include ... (Read 97 times)

asan beg

  • Hero Member
  • *****
  • Posts: 570
An advertising platform is the
 A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
  B) objective of the advertising campaign, stated in precise and measurable terms.
  C) form in which the basic issues of the campaign should be presented.
  D) broad objectives of the advertising campaign.
  E) consumer advertising research conducted.

Question 2

Scenario 9.1
 
  Use the following to answer the questions.
 
 
 
 
 
  Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that everything Harley should be made in America.
 
 
 
  Refer to Scenario 9.1. At what level of involvement in international marketing is Harley-Davidson with regard to its bikes?
 A) Full-scale
  B) Globalization
  C) Joint venture
  D) Direct ownership
  E) Exporting



isabelt_18

  • Sr. Member
  • ****
  • Posts: 342
Answer to Question 1

A

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Bacteria have been found alive in a lake buried one half mile under ice in Antarctica.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

For a complete list of videos, visit our video library