Author Question: Advertising whose purpose is to increase the demand for all brands of a good or service is called ... (Read 54 times)

abern

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Advertising whose purpose is to increase the demand for all brands of a good or service is called _____.
 A) institutional advertising
  B) publicity
  C) selective-demand advertising
  D) primary-demand advertising
  E) public relations

Question 2

All of the activities involved in obtaining required materials, supplies, and parts from other firms are called
 A) inventory scheduling.
  B) purchasing.
  C) operational planning.
  D) scheduling.
  E) product design.



fauacakatahaias

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Answer to Question 1

D

Answer to Question 2

B



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