« previous next »

Author Question: Compare and contrast institutional advertising and primary-demand advertising. Which type is the ... (Read 112 times)

ETearle

  • Hero Member
  • *****
  • Posts: 580
on: Jul 14, 2018
Compare and contrast institutional advertising and primary-demand advertising. Which type is the BP's Still Working, Still Committed campaign? Defend your answer.

Question 2

To produce a BMW sport-utility vehicle, an operations manager must engage in all of the following activities except
 A) recruitment of human resources.
  B) control of product quality.
  C) effective use of planning.
  D) inventory management.
  E) control of production costs.


yahahah24021

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Jul 14, 2018
Answer to Question 1

Institutional advertising is advertising designed to enhance a firm's image or reputation. Primary-demand advertising is not focused on enhancement of the firm; it is, instead, advertising aimed at increasing the demand for all brands of a product within a specific industry. Still Working, Still Committed is an example of institutional advertising--intended to enhance BP's public image.

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

Primary glands of the endocrine system. Primary glands of the endocrine system.
The respiratory system. (a) Sagittal section of the head and neck, revealing the organs of the upper The respiratory system. (a) Sagittal section of the head and neck, revealing the organs of the upper
Primary aging means changes in hair color and skin texture for almost everyone. Primary aging means changes in hair color and skin texture for almost everyone.
Voltmeter hook-ups for voltage-drop testing of a GM-type cranking circuit. Voltmeter hook-ups for voltage-drop testing of a GM-type cranking circuit.
Chylomicron Chylomicrons are one type of lipoprotein Chylomicron Chylomicrons are one type of lipoprotein
The components of the wild-type lac operon The components of the wild-type lac operon
Video: Dissociative Disorders (Part 1)

For a complete list of videos, visit our video library