Buyers may relate price to quality. To such a buyer, a higher price for a product is an indicator of
A) suspicious pricing.
B) higher quality.
C) product availability.
D) poor image.
E) greater quantity.
Question 2
A biotechnology company is constantly faced with important decisions that are likely to have severe consequences on the future of the company. The top managers should
A) decentralize decision-making authority.
B) appoint lawyers to make business decisions.
C) train first-line managers to make these decisions.
D) exercise centralized decision-making authority.
E) consult investors when making important daily decisions.
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