Author Question: Prestige pricing is used when a higher price is consistent with buyers' attitudes toward the quality ... (Read 138 times)

PhilipSeeMore · **on:** Jun 29, 2018

Prestige pricing is used when a higher price is consistent with buyers' attitudes toward the quality or image of a product.

Indicate whether the statement is true or false

Question 2

In some cases, prices are assigned to goods on the basis of nothing more than custom.

Indicate whether the statement is true or false