Author Question: The four elements of the marketing mix are product, price, distribution, and promotion. Indicate ... (Read 154 times)

jilianpiloj · **on:** Jul 14, 2018

The four elements of the marketing mix are product, price, distribution, and promotion.

Indicate whether the statement is true or false

Question 2

Herb Kelleher, long-time chief executive officer of Southwest Airlines, was known for inspiring and motivating his employees. He related well to people within and outside the Southwest Airlines organization. Herb Kelleher had good ____ skills.
A) technical
B) conceptual
C) interpersonal
D) interactive
E) personnel