The elements of the marketing mix are
A) product, price, merchandising, and promotion.
B) markets, goods, pricing, and transportation.
C) product, buyers, sellers, and price.
D) product, price, distribution, and promotion.
E) product, markets, buyers, and sellers.
Question 2
Shirtzter, a manufacturer of men's shirts and jackets, has just reached an agreement to pay Kwasiaki a substantial fee for the right to use the company's name and logo on some of its clothing lines. This type of arrangement is known as:
A) licensing.
B) branding.
C) line extension.
D) brand extension.
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