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Author Question: The elements of the marketing mix are A) product, price, merchandising, and promotion. B) markets, ... (Read 135 times)

shofmannx20

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on: Jul 14, 2018
The elements of the marketing mix are
 A) product, price, merchandising, and promotion.
  B) markets, goods, pricing, and transportation.
  C) product, buyers, sellers, and price.
  D) product, price, distribution, and promotion.
  E) product, markets, buyers, and sellers.

Question 2

Shirtzter, a manufacturer of men's shirts and jackets, has just reached an agreement to pay Kwasiaki a substantial fee for the right to use the company's name and logo on some of its clothing lines. This type of arrangement is known as:
 A) licensing.
  B) branding.
  C) line extension.
  D) brand extension.


voltaire123

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

A


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