« previous next »

Author Question: When the late Sam Walton was opening his new Hypermart stores, television ads would show Sony ... (Read 59 times)

Awilson837

  • Hero Member
  • *****
  • Posts: 509
on: Jul 21, 2018

When the late Sam Walton was opening his new Hypermart stores, television ads would
  show Sony television sets being chopped into two pieces by a sword-wielding Samurai
  warrior. The accompanying dialogue said, You can go elsewhere and spend more or get
  considerably less Sony. What competitive strategy does this approach represent?


 
 

a. Differentiation
  b. Focus
  c. Overall cost leadership
  d. Analyzer
  e. Prospector



Question 2

Colonial Penn Life Insurance Company had a television ad in which the late Ed McMahon
  tells you that if you are over fifty and your name is not on the brochure describing a
  particular insurance policy, it should be. What competitive strategy does this represent?


 
 

a. Differentiation
  b. Overall cost leadership
  c. Focus
  d. Analyzer
  e. Prospector



nital

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jul 21, 2018
Answer to Question 1

C

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Spina bifida. (A) Spina bifica occulta; the vertebra is not complete, but there is no protrusion of Spina bifida. (A) Spina bifica occulta; the vertebra is not complete, but there is no protrusion of
A tracheotomy tube in place, inserted through an opening in the front of the neck and anchored withi A tracheotomy tube in place, inserted through an opening in the front of the neck and anchored withi
Examples of Late Effects of Surgery Among Adult Cancer Survivors Examples of Late Effects of Surgery Among Adult Cancer Survivors
School age (late childhood): 6–12 years, or to puberty. School age (late childhood): 6–12 years, or to puberty.
The Mulleta family of Ethiopia, described in the opening vignette. The Mulleta family of Ethiopia, described in the opening vignette.
Late Proterozoic Late Proterozoic
Video: Smoking Cessation

For a complete list of videos, visit our video library