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Author Question: In the case of a cola taste test, explain why it is important that both the researchers and the ... (Read 23 times)

urbanoutfitters

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on: Jul 24, 2018
In the case of a cola taste test, explain why it is important that both the researchers and the participants be blind as to which brands are which.

Question 2

Explain why it is important to find out not only who conducted a study, but also who funded the study.


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matt

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Reply #1 on: Jul 24, 2018
Answer to Question 1

ANY CLUES MIGHT BIAS THE RESPONDENTS TO CHOOSE THE BRAND THAT (THEY THINK) THE RESEARCHERS WANT THEM TO CHOOSE.

Answer to Question 2

IF THE STUDY WAS FUNDED BY AN ORGANIZATION THAT WOULD LIKELY HAVE A STRONG PREFERENCE FOR A CERTAIN OUTCOME, THERE MAY BE A CONFLICT OF INTEREST THAT COMPROMISES THE RESULTS. YOU MUST BE SURE PROPER SCIENTIFIC PROCEDURES WERE CONDUCTED.


urbanoutfitters

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Reply 2 on: Jul 24, 2018
Wow, this really help

Sarahjh

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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