Answer to Question 1
Dcor (short for decoration) stretches throughout a physical space and adds to the overall atmosphere. Several aspects can be used to create the atmosphere, such as the lighting, table and bar top accessories, music, drapes, flooring, linen etc. Some establishments have a noisy, energetic environment that targets younger consumers, whereas others offer a quiet dining environment designed to appeal to more mature patrons. Therefore, understanding the needs and motivations of the market segment is indispensable in creating the type of environment and concept appropriate for the target market. Below is a sample list of essential and distinguishable dcor aspects that provide both atmosphere and functionality to a space.
Lighting
Tabletop
Music
Walls and Ceilings
Flooring
Answer to Question 2
Market research is imperative for any organization which desires to make solid, educated business decisions. This is the process of gathering and analyzing valuable consumer and economic data. Successful businesses will utilize market research to provide insight to assist in identifying the potential target markets, suitable location, and current or potential competition.
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