Author Question: Explain the method managers use to evaluate event and suggestive sellingeffectiveness. What will ... (Read 113 times)

09madisonrousseau09 · **on:** Aug 10, 2018

Explain the method managers use to evaluate event and suggestive sellingeffectivenes s.

What will be an ideal response?

Question 2

Visual appeal on a buffet serves the same purpose as descriptive terminology on a menu.

Indicate whether the statement is true or false

laurnthompson · **Reply #1 on:** Aug 10, 2018

Answer to Question 1

To assess personal selling effectiveness, managers can use three steps. First,they keep good records of sales calls made and revenue generated by eachperson assigned personal selling tasks. These records help indicate whethersales performance is above or below standard. Second, they regularly assesseach sales and service person's knowledge of available products and servicesfrom the perspective of the customer. They then provide additional salestraining if needed. Finally, they ensure the products and services sold tocustomers provide excellent value because even the best sales efforts will notresult in additional sales if an establishment performs poorly and does notmeet its customers' expectations.

Answer to Question 2

True