« previous next »

Author Question: Describe how managers establish advertising objectives. What will be an ideal ... (Read 51 times)

Yi-Chen

  • Hero Member
  • *****
  • Posts: 550
on: Aug 10, 2018
Describe how managers establish advertising objectives.
 
  What will be an ideal response?

Question 2

In an attempt to successfully move buffet lines, buffet tables should be zoned in a section that can serve 50 people.
 
  Indicate whether the statement is true or false


Liddy

  • Sr. Member
  • ****
  • Posts: 342
Reply #1 on: Aug 10, 2018
Answer to Question 1

Managers identifying their advertising objectives first must learn where theircustomers are and then decide where they must be moved via advertising.Awarene ss-related objectives target those customers who are not at allfamiliar with the operation. Trial-related objectives encourage customers tobecome first-time users, while usage-related objectives seek to increasefrequency of visits.

Brand buildingrelated objectives seek to increase the strength of theestablishment's brand in the customer's mind. Finally, traffic building seeksto increase the total number of customers coming to an establishment. Eachobjective is important and must be continually assessed as managers seek toobtain and retain a strong customer base.

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

A good example of polar molecules can be understood when trying to make a cake. If water and oil are required, they will not mix together. If you put them into a measuring cup, the oil will rise to the top while the water remains on the bottom.

Diphtheria. The bacteria that cause this disease, called Corynebacterium diphtheriae, proliferate in Diphtheria. The bacteria that cause this disease, called Corynebacterium diphtheriae, proliferate in
Cultures Ideal Body Types Cultures Ideal Body Types
Stand behind the recipient. Lay your hands on the shoulders to establish contact. Squeeze the ... Stand behind the recipient. Lay your hands on the shoulders to establish contact. Squeeze the ...
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive
Describe the Conceptual Forecasting Framework in your own words. Describe the Conceptual Forecasting Framework in your own words.
IMAGES THAT DESCRIBE CELLULAR PARTS IMAGES THAT DESCRIBE CELLULAR PARTS
Video: Natural Selection, Species Isolation and Real World Example

For a complete list of videos, visit our video library