Author Question: Summarize the effective use of Web sites and email in marketing. What will be an ideal ... (Read 61 times)

RRMR · **on:** Aug 10, 2018

Summarize the effective use of Web sites and email in marketing.

What will be an ideal response?

Question 2

When designing a menu for a convention, the preferences of the group should be considered carefully.

Indicate whether the statement is true or false

akudia · **Reply #1 on:** Aug 10, 2018

Answer to Question 1

The effective use of Web sites in marketing calls for managers to recognizethat a Web site can combine the best features of print and video. Theinformation to be listed on an operation's site should include such items asthe operation's location, hours of operation, menu, and current promotions.Other key areas that lead to effective marketing include instructions formaking reservations or placing orders. Managers should also ensure theirsites are easily located by those using search engines to aid in theirestablishment selections.

Emails can also be used as an effective marketing tool. Areas of importancewhen using emails for marketing include recognizing that emails are publicdocuments that may be viewed by many people. Offensive language orimages should never be included in a manager's email. To be most effective,emails should be short and targeted and allow for easy opting out by thosewho no longer wish to receive them.

Answer to Question 2

True