Describe the major areas addressed in a marketing plan. What ...

[kodithompson]

Describe the major areas addressed in a marketing plan.
 
  What will be an ideal response?

Question 2

What is the main purpose of internal marketing activities?
 
  a. Expand a target market
  b. Reduce marketing costs
  c. Attract more customers to a business
  d. Influence the amount spent per guest

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Answer to Question 1

A well-developed marketing plan requires managers to address a variety ofimportant areas related to a business. These include the type of operationand the market area in which it operates. Additional areas addressed includean operation's target market and any buying changes or trends occurringwithin the target markets. Because the competitive environment in which abusiness operates is important, marketing plans address those businessesthat are considered direct competitors. Finally, a well-developed marketingplan summarizes and addresses the marketing objectives established for abusiness. An effective marketing plan should be used extensively. Prior toimplementation, it should be shared with those directly affected. Also, itshould be modified as needed if the market environment changes in waysthat directly affect the plan.

Answer to Question 2

D

[kodithompson]

Thanks

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