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Author Question: What are the major components of a marketing plan? Describe each component of the marketing ... (Read 153 times)

kaid0807

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on: Jun 29, 2018
What are the major components of a marketing plan? Describe each component of the marketing plan.

Question 2

Cultural universals are the manifestations of the total way of life of any group of people.
 
 Indicate whether the statement is true or false


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welcom1000

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Situational analysisIncludes mission statement and information about the current condition of the business.
Marketing strategyDescribes the target market and the marketing mix; financing and risk management are also discussed. The positioning statement can be included at the end of this section.
Implementation planDescribes how the marketing plan will be put into action; includes tasks to be completed, timeline, assignments of responsibility, communication procedures to be followed, and guidelines for review and evaluation.

Answer to Question 2

T


kaid0807

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

atrochim

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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