Answer to Question 1
Situational analysisIncludes mission statement and information about the current condition of the business.
Marketing strategyDescribes the target market and the marketing mix; financing and risk management are also discussed. The positioning statement can be included at the end of this section.
Implementation planDescribes how the marketing plan will be put into action; includes tasks to be completed, timeline, assignments of responsibility, communication procedures to be followed, and guidelines for review and evaluation.
Answer to Question 2
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