What are the major components of a marketing plan? Describe each ...

[kaid0807]

What are the major components of a marketing plan? Describe each component of the marketing plan.

Question 2

Cultural universals are the manifestations of the total way of life of any group of people.
 
 Indicate whether the statement is true or false

[welcom1000]

Answer to Question 1

Situational analysisIncludes mission statement and information about the current condition of the business.
Marketing strategyDescribes the target market and the marketing mix; financing and risk management are also discussed. The positioning statement can be included at the end of this section.
Implementation planDescribes how the marketing plan will be put into action; includes tasks to be completed, timeline, assignments of responsibility, communication procedures to be followed, and guidelines for review and evaluation.

Answer to Question 2

T

[kaid0807]

TYSM

[helenmarkerine]

Excellent