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Author Question: In your opinion, have the quick service restaurant chains gone too far with menu expansion or are ... (Read 209 times)

imanialler

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In your opinion, have the quick service restaurant chains gone too far with menu expansion or are they justified with expansion. Defend your answer with concrete examples.
 
  What will be an ideal response?

Question 2

Detail the role comment card can play in assessing the restaurant's marketing efforts.
 
  What will be an ideal response?



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cegalasso

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Answer to Question 1

The student could answer this either way and be correct, so long as specific examples are used to support statements.

Answer to Question 2

The comment card can provide feedback on guest likes and dislikes, information on guest demographics, information about how a guest heard about the restaurant, and as part of a monthly drawing to win a free meal ( to generate repeat business.)




imanialler

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Reply 2 on: Aug 10, 2018
Thanks for the timely response, appreciate it


coreycathey

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Reply 3 on: Yesterday
Excellent

 

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