Identify and explain the three ways a well-designed menu can ...

[Lisaclaire]

Identify and explain the three ways a well-designed menu can assist the restaurant's marketing efforts.
 
  What will be an ideal response?

Question 2

Explain what is meant by the following It is more expensive to create a customer than it is to maintain one.. Detail how management might employee this theory as part of a restaurant's marketing plan.
 
  What will be an ideal response?

[amynguyen1221]

Answer to Question 1

a . It lists the items available for purchase.
b . It suggests add-ons that can increase check averages
c . It creates interest in items that the customer can order on future visit.

Answer to Question 2

It is less costly and easier to get someone to continue a behavior than it is to get him/her to start a new behavior. Therefore marketing plans should include strategies to reward existing customers rather than just focusing on attracting new customers.

[Lisaclaire]

Thanks

[amynguyen1221]

Welcome