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Author Question: Instead of bragging in one's body copy, a better approach is to: a. Employ a rational approach ... (Read 793 times)

karateprodigy

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Instead of bragging in one's body copy, a better approach is to:
 
  a. Employ a rational approach toward the product
  b. Tell your readers what' your product will do for them
  c. Rely more heavily on visual elements
  d. Create a bullet list of benefits

Question 2

Catch-all phrases are handy devices for copywriters and should be used as often as possible.
 
  Indicate whether the statement is true or false



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macagnavarro

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Answer to Question 1

b

Answer to Question 2

FALSE




karateprodigy

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Reply 2 on: Aug 11, 2018
Gracias!


ryansturges

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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