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Author Question: All advertising agencies follow the same format for a creative brief as described in the textbook. ... (Read 574 times)

pepyto

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on: Aug 11, 2018
All advertising agencies follow the same format for a creative brief as described in the textbook.
 
  Indicate whether the statement is true or false

Question 2

Ads for products that are in the affective model should:
 
  a. Have long copy
  b. Have dramatic visuals
  c. Contain a coupon
  d. Demonstrate the product in use


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robbielu01

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Reply #1 on: Aug 11, 2018
Answer to Question 1

FALSE

Answer to Question 2

b


pepyto

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Reply 2 on: Aug 11, 2018
Thanks for the timely response, appreciate it

elyse44

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Reply 3 on: Yesterday
Excellent

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