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Author Question: In addition to the written creative brief, some planners include clips of TV programs the consumers ... (Read 290 times)

james0929

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on: Aug 11, 2018
In addition to the written creative brief, some planners include clips of TV programs the consumers watch, create a scrapbook of their hobbies, and so on.
 
  Indicate whether the statement is true or false

Question 2

Strategic planning is the stage between ________ and ________ .
 
  a. The client pitch and fact gathering
  b. Fact gathering and creative execution
  c. Copywriting and art direction
  d. Concept testing and the big idea


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SAUXC

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Reply #1 on: Aug 11, 2018
Answer to Question 1

TRUE

Answer to Question 2

b


james0929

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Reply 2 on: Aug 11, 2018
Gracias!

dreamfighter72

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Reply 3 on: Yesterday
Excellent

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