To be successful in reaching diverse audiences, advertisers must: ...

[newyorker26]

To be successful in reaching diverse audiences, advertisers must:
 
  a. Find one overarching strategy that will work with all audiences
  b. Understand and embrace the diversity of American consumers
  c. Focus primarily upon the fashion and sports industries
  d. Pay better attention to U.S. Census data

Question 2

Approximately ________ percent of Americans are people of color.
 
  a. 36
  b. 54
  c. 12
  d. 65

[verrinzo]

Answer to Question 1

b

Answer to Question 2

a

[newyorker26]

Thanks for the timely response, appreciate it

[strudel15]

Excellent