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Author Question: How is brand reputation formed? a. IMC + Gestalt = Reputation b. Image - Competition = ... (Read 67 times)

vHAUNG6011

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on: Aug 11, 2018
How is brand reputation formed?
 
  a. IMC + Gestalt = Reputation
  b. Image - Competition = Reputation
  c. Identity + Image = Reputation
  d. Advertising x Consumer Experience = Reputation

Question 2

Brand identity is:
 
  a. The company's presentation of itself
  b. How the public perceives the company
  c. The reputation of the company
  d. None of the choices


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atrochim

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Reply #1 on: Aug 11, 2018
Answer to Question 1

c

Answer to Question 2

a


vHAUNG6011

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Reply 2 on: Aug 11, 2018
Excellent

cam1229

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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