How is brand reputation formed? a. IMC + Gestalt = Reputation ...

[vHAUNG6011]

How is brand reputation formed?
 
  a. IMC + Gestalt = Reputation
  b. Image - Competition = Reputation
  c. Identity + Image = Reputation
  d. Advertising x Consumer Experience = Reputation

Question 2

Brand identity is:
 
  a. The company's presentation of itself
  b. How the public perceives the company
  c. The reputation of the company
  d. None of the choices

[atrochim]

Answer to Question 1

c

Answer to Question 2

a

[vHAUNG6011]

Thanks for the timely response, appreciate it

[kusterl]

TYSM