Author Question: A brand, much like a person, has its own distinct personality. Indicate whether the statement is ... (Read 163 times)

vinney12

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A brand, much like a person, has its own distinct personality.
 
  Indicate whether the statement is true or false

Question 2

How did Kevin Butler become VP of Right Message at the Right Time for his
 
  a. His key message broke through to parents
  b. He drew upon his background in the movie industry
  c. He was in the age group of his target audience
  d. His personality resonated with core gamers, yet he was approachable tocasual gamers



zhanghao

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Answer to Question 1

TRUE

Answer to Question 2

a



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