Relevance as a dimension of brand personality is defined by Young ...

[mrsjacobs44]

Relevance as a dimension of brand personality is defined by Young and Rubicam's Brand Asset Valuator model as:
 a. the extent of consumer awareness of a brand and understanding of what kind of product it stands for.
 b. the real and perceived appropriateness of a brand to a big consumer segment.
 c. the way in which brand equity is assigned to the brand by evaluating institutions.
 d. a brand's ability to stand apart from competitors.

Question 2

An experimental design that allows for the testing of the effects of two or more treatments (factors) at various levels is called a complex design.
 
 Indicate whether the statement is true or false

[alexisweber49]

Answer to Question 1

b

Answer to Question 2

false