Relevance as a dimension of brand personality is defined by Young and Rubicam's Brand Asset Valuator model as:
a. the extent of consumer awareness of a brand and understanding of what kind of product it stands for.
b. the real and perceived appropriateness of a brand to a big consumer segment.
c. the way in which brand equity is assigned to the brand by evaluating institutions.
d. a brand's ability to stand apart from competitors.
Question 2
An experimental design that allows for the testing of the effects of two or more treatments (factors) at various levels is called a complex design.
Indicate whether the statement is true or false
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The Big Five Personality Dimensions