To determine a target audience, you must include:
a. demographic information and family income
b. psychographic information and gender
c. demographic information only
d. demographic and psychographic information
e. psychographic information only
Question 2
A local television station broadcast the graduation ceremony live. The rating service shows that out of 450,000 total television sets in your market, 98,000 were actually in use (tuned in to a variety of programs) and 35,000 were actually tuned in to your program. What are the rating and share figures for your program (rounded to the nearest whole number)?
a. rating of 8, share of 95
b. rating of 98, share of 20
c. rating of 18, share of 36
d. rating of 18, share of 34
e. rating of 8, share of 36
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The family described in Example Case 4