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Author Question: If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the ... (Read 21 times)

mcmcdaniel

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on: Aug 11, 2018
If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the b-roll, media advisory, and radio contest might you have used?
 
  What will be an ideal response?

Question 2

Using the communication model described in Chapters Five and Nine, can you describe source, message, channel, receiver, feedback, and noise for this special event?
 
  What will be an ideal response?


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mk6555

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Reply #1 on: Aug 11, 2018
Answer to Question 1

The chart of standard tactics in Chapter 9 (p. 277) may help  though
encouraging students to think outside the box will also be useful. Standard tactics
could have included exclusive pitch letters to targeted media, actualities for
radio, a tie-in to a charity, and a satellite media tour. As for going outside the
box, the public relations team might have considered letting web viewers vote for
who won the ninth date.

Answer to Question 2

Source: Yahoo Personals Message: Real people like you can get great dates
with Yahoo Personals. Channel: the news media, notified through b-roll, media
advisory, radio contest, and the billboard itself. Receiver: dating age single
adults. Feedback: hits on the web site, increase in subscriptions, e-mails to
Koehnen. Noise: primarily, other news stories and the everyday distractions in
the lives of single adults.


mcmcdaniel

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Reply 2 on: Aug 11, 2018
Wow, this really help

zacnyjessica

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Reply 3 on: Yesterday
Gracias!

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