Author Question: If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the ... (Read 51 times)

mcmcdaniel · **on:** Aug 11, 2018

If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the b-roll, media advisory, and radio contest might you have used?

What will be an ideal response?

Question 2

Using the communication model described in Chapters Five and Nine, can you describe source, message, channel, receiver, feedback, and noise for this special event?

What will be an ideal response?

mk6555 · **Reply #1 on:** Aug 11, 2018

Answer to Question 1

The chart of standard tactics in Chapter 9 (p. 277) may help though
encouraging students to think outside the box will also be useful. Standard tactics
could have included exclusive pitch letters to targeted media, actualities for
radio, a tie-in to a charity, and a satellite media tour. As for going outside the
box, the public relations team might have considered letting web viewers vote for
who won the ninth date.

Answer to Question 2

Source: Yahoo Personals Message: Real people like you can get great dates
with Yahoo Personals. Channel: the news media, notified through b-roll, media
advisory, radio contest, and the billboard itself. Receiver: dating age single
adults. Feedback: hits on the web site, increase in subscriptions, e-mails to
Koehnen. Noise: primarily, other news stories and the everyday distractions in
the lives of single adults.