This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If you had been a Reebok official at the time, what actions, if any, would you have suggested that ... (Read 21 times)

PhilipSeeMore

  • Hero Member
  • *****
  • Posts: 561
on: Aug 11, 2018
If you had been a Reebok official at the time, what actions, if any, would you have suggested that the company take to end the problem and repair the damage?
 
  What will be an ideal response?

Question 2

How is a product's name part of an IMC campaign?
 
  What will be an ideal response?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

abctaiwan

  • Sr. Member
  • ****
  • Posts: 355
Reply #1 on: Aug 11, 2018
Answer to Question 1

The company needed to articulate its values in both word and deed. It would not
have been enough to say We're sorry and We oppose the abuse and
exploitation of women. On the heels of this incident, it would have been a good
time to make a very public commitment to supporting programs for abused
women and children. Reebok could also have demonstrated a sense of humor by
poking some fun at itself. Image a contest along these lines: Hey, if this is the
best we can do, why not let our customers name the shoe?

Answer to Question 2

The hallmark of IMC is consistency in messages across media. The product name
is a central part of that message.


PhilipSeeMore

  • Member
  • Posts: 561
Reply 2 on: Aug 11, 2018
YES! Correct, THANKS for helping me on my review

connor417

  • Member
  • Posts: 329
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Earth’s history is divided into nested sets of time--eons, eras, periods, and epochs--and is called Earth’s history is divided into nested sets of time--eons, eras, periods, and epochs--and is called
When young infants hold objects for a long period of time they eventually become habituated to them. When young infants hold objects for a long period of time they eventually become habituated to them.
Observed Mother–Child Arguments at Five Time Points Over an Eight-Year Period Observed Mother–Child Arguments at Five Time Points Over an Eight-Year Period
Using a vacuum hose and a grounded test light to ground one cylinder at a time on a DIS. This works ... Using a vacuum hose and a grounded test light to ground one cylinder at a time on a DIS. This works ...
Sample time management planning chart for a massage student. Sample time management planning chart for a massage student.
Estimated number of new HIV infections per year over time period in Canada Estimated number of new HIV infections per year over time period in Canada
Video: Interview with an Anorexic Woman (Part 1 of 2)

For a complete list of videos, visit our video library