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Author Question: Besides the journalists themselves, what other publics should have been important in ACOG's media ... (Read 23 times)

melly21297

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on: Aug 11, 2018
Besides the journalists themselves, what other publics should have been important in ACOG's media relations plan?
 
  What will be an ideal response?

Question 2

In terms of public relations, what did IBM do wrong and what did it do right in regard to its Olympics computer system?
 
  What will be an ideal response?


apple

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Reply #1 on: Aug 11, 2018
Answer to Question 1

ACOG employees and officials, International Olympic officials, IBM officials, the
Atlanta community, Olympic sponsors, and Olympic spectators.

Answer to Question 2

IBM failed to properly test the system prior to the start of the games. To the
company's credit, it committed extra personnel to the problem and made its
resolution a high priority.


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