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Author Question: The use of controlled media to influence the actions of targeted publics is ________. A) ... (Read 26 times)

newbem

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on: Aug 11, 2018
The use of controlled media to influence the actions of targeted publics is ________.
 
  A) marketing
  B) public relations
  C) advertising
  D) promotion
  E) IMC

Question 2

Consumer-focused marketing includes ________.
 
  A) database marketing
  B) relationship marketing
  C) customer relationship management
  D) integrated brand communication
  E) All of the above.


akpaschal

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: C

Answer to Question 2

Answer: E


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