Author Question: The use of controlled media to influence the actions of targeted publics is ________. A) ... (Read 65 times)

newbem

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The use of controlled media to influence the actions of targeted publics is ________.
 
  A) marketing
  B) public relations
  C) advertising
  D) promotion
  E) IMC

Question 2

Consumer-focused marketing includes ________.
 
  A) database marketing
  B) relationship marketing
  C) customer relationship management
  D) integrated brand communication
  E) All of the above.



akpaschal

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Answer to Question 1

Answer: C

Answer to Question 2

Answer: E



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