The use of controlled media to influence the actions of targeted ...

[newbem]

The use of controlled media to influence the actions of targeted publics is ________.
 
  A) marketing
  B) public relations
  C) advertising
  D) promotion
  E) IMC

Question 2

Consumer-focused marketing includes ________.
 
  A) database marketing
  B) relationship marketing
  C) customer relationship management
  D) integrated brand communication
  E) All of the above.

[akpaschal]

Answer to Question 1

Answer: C

Answer to Question 2

Answer: E