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Author Question: Corporate sponsorships provide all of the following EXCEPT A) An immediate return on brand ... (Read 36 times)

vicky

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  • Posts: 586
on: Aug 11, 2018
Corporate sponsorships provide all of the following EXCEPT
 
  A) An immediate return on brand investment
  B) reputation and image enhancement
  C) brand visibility
  D) a focal point for marketing and sales
  E) publicity and media coverage

Question 2

When companies manage all the sources of information about a product or service as to ensure maximum message penetration, this is known as IMC or
 
  A) integrated messaging concepts.
  B) integrated marketing communications.
  C) interior message coordination.
  D) individual marketing creations.
  E) none of the above.


DHRUVSHAH

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: B


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