When conducting media relations, the public relations practitioner's role includes all of the following EXCEPT
A) Interpreting their companies and clients to the media.
B) Showing chief executives how media relations can serve their interests.
C) Providing background and briefing reporters on business operations.
D) Standing in the middle of a corporate-media tug-of-war.
E) All of the above.
Question 2
Customer satisfaction has always been considered important because of the power of
A) the media.
B) news releases and brochures.
C) the continual stream of new products.
D) word of mouth advertising.
E) government crackdowns.
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