Author Question: Public relations firms use online databases for all of the following purposes EXCEPT A) to ... (Read 109 times)

BRWH

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Public relations firms use online databases for all of the following purposes EXCEPT
 
  A) to research facts to support a proposed project.
  B) to keep up-to-date with news about clients.
  C) to track an organization's media campaigns.
  D) to confirm proper news release format.
  E) to keep management apprised of current business trends.

Question 2

Considering the nine Management By Objectives (MBO) steps, media channel objectives refer to
 
  A) the media channels recommended by your client.
  B) what media gatekeepers are looking for in a news angle.
  C) the optimal media channels for your target audience.
  D) an increasing emphasis on social media.
  E) sources and questions that interest the journalist


katheyjon

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Answer to Question 1

Answer: D

Answer to Question 2

Answer: B



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katheyjon

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