Which of the following questions should one ask when establishing a program objective?
A) Does it really address the situation?
B) Will management approve of it?
C) Is it realistic and achievable?
D) Can its success be measured in meaningful terms?
E) All but B.
Question 2
Which is NOT an element of Ketchum's Strategic Planning Model?
A) facts
B) goals
C) audience
D) outcomes
E) key message