Author Question: Establishing brand awareness is an objective for which of the following levels? a. corporate c. ... (Read 89 times)

Bob-Dole

  • Hero Member
  • *****
  • Posts: 547
Establishing brand awareness is an objective for which of the following levels?
 a. corporate c. marketing communications
  b. marketing d. None of the above.

Question 2

Establishing an association between a brand and an attribute is an objective for which of the following the levels?
 a. corporate c. marketing communication
  b. marketing d. None of the above.



duy1981999

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

C
Brand awareness is a marketing communications level concern.

Answer to Question 2

B
Brand association is a marketing-level objective.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

For a complete list of videos, visit our video library