Hundley's analysis of the discourse of excessive beer drinking in Cheers concludes
a. that over its eleven seasons, Cheers presented excessive beer drinking as a normal,
natural everyday activity.
b. that the series used humor, camaraderie, and detoxification to naturalize beer
consumption.
c. that the series contrasted natural, harmless beer drinking with harmful consequences
of consuming wine and mixed drinks.
d. that the series showed beer drinking as a sign of acceptance into the boys club.
e. All of the above.
Question 2
Cultural studies regards ordinary audience members who enjoy popular media texts as cultural dupes who are incapable of anything other than uncritical acceptance of the meanings and pleasures served up by TV and other cultural forms.
Indicate whether this statement is true or false.
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