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Author Question: Which type of market segmentation groups individuals on the basis of such variables as age, sex, ... (Read 28 times)

piesebel

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on: Aug 21, 2018
Which type of market segmentation groups individuals on the basis of such variables as age, sex, income, occupation, education, family size, religion, race, marital status, and life cycle stage?
 a. behavioristic
  b. demographic
  c. geographical
  d. psychographic

Question 2

Which demographic group makes up 45 of the participants in the Supplemental Nutrition Assistance Program?
 a. children
  b. elderly
  c. women
  d. homeless


jliusyl

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Reply #1 on: Aug 21, 2018
Answer to Question 1

b

Answer to Question 2

a


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