Author Question: The diffusion of innovation model attempts to explain how a product or idea becomes accepted by a ... (Read 22 times)

segrsyd · **on:** Aug 21, 2018

The diffusion of innovation model attempts to explain how a product or idea becomes accepted by a majority of consumers.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Cognitive-behavioral theory is best applied when people are actively ready to make a change.
a. True
b. False
Indicate whether the statement is true or false