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Author Question: Use Nike, Lululemon, or UnderArmour to define the market for its products using the following market ... (Read 34 times)

KWilfred

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on: Sep 11, 2018
Use Nike, Lululemon, or UnderArmour to define the market for its products using the following market segmentation categories, include 2 characteristics per type of segmentation.
 
  a. Demographic
  b. Psychographic
  c. Geographic
  d. Geodemographic

Question 2

Identify 3 foreign fashion centers and describe the unique characteristics or products for which the country or city is famous.
 
  What will be an ideal response?


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aham8f

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Reply #1 on: Sep 11, 2018
Answer to Question 1

Options include:
Nike a. Demographic-males ages 18-22, College students
b. Psychographic-loyal to brand from childhood, desire the latest in technology for
athletic apparel
c. Geographic- live in suburban areas, close to suburban mall with major department
and sports equipment stores
d. Geodemographic- part-time employees living at home with parents, while seeking
college degrees

Answer to Question 2

Examples include; France- for Haute couture, Italy for fine knits and leather goods, Great Britain
for tailored menswear, and innovative, cutting edge design, Japan for architectural and abstract
designs.


KWilfred

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Reply 2 on: Sep 11, 2018
:D TYSM

Zebsrer

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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